Ogden Plumbing

A brilliant example of clever use of negative space

Designer’s notes:
“Ogden’s core competency is great service, so I was determined to create something friendly and personal. I focused almost exclusively on the human figure as I knew this could illustrate many things (response, strength, personal service, etc.)
In messing around with wavy, water-like shapes I developed the running plumber image and saw the opportunity to incorporate the plunger. You’ll see I went back and forth with both a pipe wrench and a plunger in various sketches.
Personally, I believe positive/negative space relationships make the most “clever” logos so I’m always trying to discover these opportunities.”