Paws

It's time we met

It's time we met : Aids Letter

Against abuse

An anti child abuse German campaign called Gegen Missbrauch which means “against abuse“.
Some may interpret this poster as “black guys are grabbing white kids’ crotches” but in fact the black hand is the “Evil touching innocence”.
Some say this is plagiarize an old poster, but I think it`s for an good purpose and it`s using it smart.

Advertising Agency: Grabarz & Partner, Germany
Creative Directors: Ralf Heuel, Patricia Pätzold, Ralf Nolting
Art Director / Illustrator: Julia Elles
Copywriter: Laura Müller-Rossbach

Finance Mag

This advert for Russian Finance Magazine was banned in Moscow
Title translation: The magazine about money making money

Hey Bush

Ogden Plumbing

A brilliant example of clever use of negative space

Designer’s notes:
“Ogden’s core competency is great service, so I was determined to create something friendly and personal. I focused almost exclusively on the human figure as I knew this could illustrate many things (response, strength, personal service, etc.)
In messing around with wavy, water-like shapes I developed the running plumber image and saw the opportunity to incorporate the plunger. You’ll see I went back and forth with both a pipe wrench and a plunger in various sketches.
Personally, I believe positive/negative space relationships make the most “clever” logos so I’m always trying to discover these opportunities.”

Ugly Mug Coffee

Ugly Mug Coffee print ads

Igalia Identity

Logo and identity design for Igalia, an Engineering company based in Spain.

Igalia’s main objective is to develop solutions based on Free Software. The logo is a representation of their main principles:
1. Free software: innovation, collaboration and knowledge sharing
2. Engineering: quality and methodology
The extended use of the Igalia identity is a representation of the region of Galicia, known as the “land of 1000 rivers”, where Igalia is situated.