Xerox unveiled the most sweeping changes to its brand in the company history. Developed with Interbrand, the new logo reflects a company that has transformed itself in recent years far beyond its roots in copier systems.
The new Xerox logo is now a lowercase treatment of the Xerox name - in a vibrant red - alongside a sphere-shaped symbol sketched with lines that link to form an illustrative "X," representing Xerox's connections to its customers, partners, industry and innovation.
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